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The 12 Days of Christmas for Brand Exposure



The original 12 Days of Christmas had its charm, but in today’s world, if a crowd of drummers or a flock of birds showed up, the community board would shut that down real quick. If anybody brings geese to my block, we are calling a meeting.


So today, we are remixing the classic with something every entrepreneur can actually use. Visibility. Connection. Storytelling. The good stuff that keeps your brand on everybody’s mind while they are sipping eggnog and pretending fruitcake tastes good.


Welcome to the 12 Days of Christmas for Brand Exposure.


Grab your cocoa, tea, coffee, or favorite beverage and let us get into it.


On the first day of Christmas my brand gave to me…

A message that is clear as can be.


Before you gift the world anything else, please take a moment to tighten your brand message on who you help and why you help them. And why it matters. If you are confusing people, Santa cannot save you.


On the third day of Christmas my brand gave to me…

Three social posts that pop.


You do not need to post every day. Just make sure what you do post adds value. Share a tip. Share a win. Share something funny. Share something that shows your personality. Just do not disappear.


On the fourth day of Christmas my brand gave to me…

Four new connections.


Reach out to four people this season. Past clients. Potential partners. Community organizations. People who love what you do but just forgot to call you. Visibility lives in your follow-up.



On the fifth day of Christmas my brand gave to me…

Five press opps.Fiiiiive press oppppps.


This is where I smile. Pitch to five media outlets that align with your mission. Local news. Podcasts. Online magazines. Be bold. Reporters are human, too. They like holiday magic just as much as we do.



On the sixth day of Christmas my brand gave to me…

Six emails sent with meaning.


And no, not sales sales sales. Tell a story. Educate. Inspire. Show gratitude. People buy into your heart first, then your offering.



On the seventh day of Christmas my brand gave to me…

Seven doors to community.


Attend a community event. Join a civic meeting. Support a local charity drive. The moment people see you outside your business walls, your brand becomes human.



On the eighth day of Christmas my brand gave to me…

Eight reels for laughing.


It is the holidays. Show a little personality. Do a behind-the-scenes. A blooper. A day in the life. Trust me, people love seeing entrepreneurs be real. It builds connections fast.



On the ninth day of Christmas my brand gave to me…

Nine networking moments.


Do not wait until January to suddenly care about networking. Walk into a room, smile, speak to people, hand out your card, and do not run out the door. Networking is where visibility and opportunity shake hands.


On the tenth day of Christmas my brand gave to me…

Ten clients cheering.


Stay in touch with your clients. Send thank you notes. Shout them out on your platform. Happy clients become your brand choir. Let them sing.



On the eleventh day of Christmas my brand gave to me…

Eleven testimonials glowing.


Ask for reviews. Ask boldly. Ask with confidence. The way you ask for the last piece of sweet potato pie at Thanksgiving. Testimonials build trust without you saying one extra word.



On the twelfth day of Christmas my brand gave to me…

Twelve months of visibility.


Brand exposure is not seasonal. It is not something you dust off when you feel like it. Keep showing up. Keep telling your story. Keep engaging. Your consistency becomes your superpower.



Final Thoughts

The gift that keeps on giving is your visibility.


This holiday season, do not just wrap gifts. Wrap strategy around your brand. Your presence in the community and online is what builds trust, opportunities, and revenue.


And if you need help creating your own 12-day blueprint or you want someone to hold you accountable through the year, come work with me. NetStruc PR is where your story becomes your spotlight.



Let us make your brand shine all year.

 
 
 

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+1 (347) 527 6463
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Sharon Leid, MPA
CEO, NetStrucPR LLC
Publicity Strategist | PR Consultant | PR Speaker | Business Strategist
Founder, Ladies Of 3rd Thursday Business Network

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