Every few months, someone asks me, “Sharon, with all this AI, is PR still needed?” And I smile, because this question tells me one thing: people still don’t understand what makes a publicist powerful.   AI can write. AI can analyze. AI can organize. But AI cannot replace the human heartbeat that drives real public relations. And that is where a seasoned publicist shines.   Here’s how a publicist not only stands against AI but comes out on top every single time. 1. AI Doesn’t Have...

by Sharon Leid Photo Credit: NetStruc Media I want to clear something up: the media isn’t the only way to get noticed. Sure, a feature in a magazine or a TV interview feels amazing (and yes, I help with that too), but real visibility doesn’t always start under studio lights. Sometimes, it starts in your own neighborhood — at a business brunch, a community board meeting, or even your local coffee shop, where half the small business owners meet before 9 a.m. The truth is, exposure lives where...

Ever wonder why some brands always seem to be seen, heard, and talked about, while others, just as talented, stay invisible? It’s not luck. It’s a strategy and a mindset. Brand exposure isn’t just about showing up once; it’s about showing up with purpose and consistency . The difference between visible and invisible brands usually comes down to one thing: momentum . And momentum doesn’t happen without what I call the CCP principle  — Creative, Consistent, and Patient. You have to be Creative...