Small Business Women, Big Impact: How to Own Your Visibility This Quarter

Sharon Devonish Leid
Oct 5
2 min read

Women in business do a lot. We’re running companies, managing families, showing up for our communities, and somehow still remembering to answer that “quick” email at midnight. But with all that juggling, one thing often slips to the bottom of the list: our own visibility.

October is Small Business Women’s Month, and if there’s ever been a time to step into the spotlight — it’s now. This is your reminder that your brand deserves to be seen, heard, and celebrated. Because let’s face it, you can’t be the best-kept secret and the next big thing at the same time.

Visibility Isn’t Vanity — It’s Strategy

Somewhere along the way, many of us started believing that promoting ourselves was bragging. But showing up isn’t bragging — it’s branding. Your visibility is your credibility. When people see you confidently sharing your story, it builds trust, not ego.

PR, visuals, and storytelling are your secret weapons.

PR helps you get your name in rooms you haven’t even walked into yet.
Professional visuals show the world that you take yourself — and your business — seriously. (No more cropping your cousin out of that selfie to make a “headshot.”)
Storytelling turns your brand from a business into a movement. People don’t just buy what you sell; they buy into why you do it.

👠 Show Up Like the Boss You Already Are

Here’s the truth: the world can’t support you if they don’t see you. That means posting that photo, sharing that testimonial, saying yes to that panel, and telling your story, even when you feel like no one’s listening (spoiler: they are).

Visibility isn’t about perfection; it’s about presence. You don’t need the fanciest setup, just the courage to be consistent.