Brand Like a Boss: 5 PR Moves Every Woman in Business Should Be Making Right Now

Sharon Devonish Leid
Oct 11
2 min read

Photo Credit: Derrick Leid | NetStruc Media

Being a woman in business means wearing a lot of hats; some days it’s CEO, other days it’s marketing director, and sometimes it’s “chief of holding everything together.” But if there’s one hat you can’t afford to put down, it’s your PR hat. Visibility isn’t just about being seen, it’s about being remembered, respected, and referred.

Here are 5 PR moves every boss woman should be making right now to finish the year strong:

1. Be Intentional About Where You Show Up. You don’t need to be on every platform, just the right ones. Know where your audience spends time and show up there with purpose. Quality visibility always beats random activity.

2. Build Real Connections. Public Relations isn’t just about the media; it’s about relationships. Engage with people who align with your brand’s mission. The connections you build today become the collaborations of tomorrow.

3. Tell Your Story Boldly. Your story is your power. Don’t shy away from sharing how you started, the challenges you faced, and what keeps you motivated. Authentic storytelling connects faster than any ad ever will.

4. Stop Waiting for “Perfect.”The best time to pitch yourself, post that video, or launch that visibility campaign is now. Progress beats perfection, every single time.

5. Celebrate and Share Your Wins. Whether you landed a feature, spoke at an event, or received a client testimonial, talk about it! Your wins inspire confidence and attract opportunities.

Boss Tip: Consistency is your secret weapon. You don’t need fancy PR jargon, just a strategy that aligns with your brand and keeps you visible all year long.

Ready to elevate your visibility? Join my free webinar: “Brand Exposure Through Public Relations” on October 28, 2025, at 7 PM. Register here

Or if you’re ready to make Q4 count, book a consultation with me to see how NetStruc PR can support your brand’s exposure heading into 2026.

Because when your visibility grows, so do your opportunities.